Fering

My role began with a comprehensive competitive and positioning analysis of peer organisations across the defence, mobility and advanced technology sectors. This informed a full overhaul of Fering’s website, where I developed the information architecture, content strategy and written narrative for every major section. The site was designed to clearly communicate Fering’s mission focused engineering philosophy, vehicle capabilities and long term vision, while aligning tone and structure with leading defence technology companies.

Beyond the website, I expanded Fering’s brand system across marketing and communications, refining messaging frameworks, capability language and visual direction to ensure consistency across platforms. This included developing new brand narratives around engineering, sustainability, endurance and operational independence.

I established and now manage Fering’s social media presence across LinkedIn, X, Instagram and Facebook as an ongoing engagement. This includes defining long term platform strategies, creating and approving post content, and maintaining a consistent publishing cadence aligned with vehicle development, testing and industry activity. The focus is on capability led storytelling, technical credibility and brand consistency across all channels.

Alongside social media, I continue to provide website support and evolution, ensuring the digital platform remains current as Fering’s vehicles, partnerships and business objectives develop. This ongoing work allows Fering’s digital presence to scale in step with the company, maintaining clarity, relevance and alignment with its long term vision.

www.fering.co.uk

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