Strait Timber
Strait Timber is a portable sawmill company established in 2022, nestled in the stunning landscapes of the Sunshine Coast of British Columbia. Strait Timbers expertise lies in tree removal and custom milling, where they skillfully transform locally sourced trees into high-quality, usable lumber that meets a variety of needs. Whether it's for a personal project or a professional undertaking, Strait Timber prides themselves on delivering exceptional craftsmanship and sustainability. In addition to serving individual clients, Strait Timber actively collaborates with local municipalities, contributing to the community by designing and constructing park boards, bridges, walkways, and other wooden structures that enhance the beauty and functionality of parks and forests across the region. Their commitment to sustainable practices ensures that they protect the natural resources for future generations.
BRANDING CREATIVE DIRECTION PUBLICATION DESIGN SOCIAL POST DESIGN
2023
For their branding identity, I drew inspiration from traditional woodworking materials and the rich Pacific Northwest heritage that defines the brand’s ethos. Strait Timber is an ongoing client, and I continue to maintain a close working relationship with them to support their evolving design needs.
Logo & Branding
The Logo System is a vital component of the brand’s identity, comprising the primary logo, variations, and guidelines for usage.
The following system I created for Strait Timber ensures visual consistency across all applications, reinforcing brand recognition and integrity. By providing clear specifications for size, placement, and color, the logo & branding allows for flexibility while maintaining a cohesive look.
This consistency will not only distinguishes the Strait Timber in a crowded marketplace but also fosters trust and familiarity with their clients, making the logo an essential asset in building a lasting brand presence.
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