As the Creative Director at FTI Brands, a Vancouver-based cosmetics company, I lead the development and growth of a portfolio of skincare brands. I oversaw a multidisciplinary creative and marketing team, guiding projects from concept through launch to ensure each brand aligns with market trends, consumer needs, and company vision. My responsibilities included defining brand positioning, creative direction, and go-to-market strategies, while collaborating with product development, sales, and external partners. I managed campaign rollouts, digital content, and packaging design to create cohesive, high-impact brand experiences that drive engagement and revenue growth.

In my role as Art Director and at Everplay, I oversaw multiple projects from the initial creative phase to completion and delivery. I started as a Lead Graphic Designer and was slowly promoted to Art Director as the company expanded. I managed a department of seven, including graphic designers, web developers, and social media specialists, and was responsible for producing content that enhanced the company’s brand, visual aesthetic, and marketing strategy.

On a daily basis, I conducted one-on-one meetings with my team to ensure deadlines were met, providing feedback and direction on current projects. I managed our project dashboard and reported directly to the VP and CEO, delivering project updates and receiving guidance on upcoming initiatives. I created briefs for each project, presenting detailed outlines of key milestones and developed creative direction and strategies that aligned with our brand values.

As the Lead Graphic Designer for Best Service Pros, I created visual assets for four Canadian offices, aligning them with the company’s branding and marketing goals. My responsibilities included designing promotional, social media, and internal communication graphics to ensure a cohesive visual identity.

I developed pitch decks to support client campaigns, managed website content, and worked with marketing to create targeted ad graphics. This role deepened my understanding of how visual communication drives business goals and enhances brand presence.

At Varsity Apparel, one of Canada’s largest collegiate clothing manufacturers, I designed apparel for major universities and colleges such as BCIT, UBC, Guelph, Cap University, University of Toronto and more. I worked closely with manufacturers to discuss materials and designs, ensuring products met quality standards and each school’s unique branding needs.This role blended creativity and collaboration, producing visually appealing, market-ready apparel

At Boardroom Snowboard Shop, I progressed through various roles while studying graphic design. Starting as a Sales Associate, I advanced to E-commerce Representative, managing DTC sales, shipping, and customer relations, while also operating as a graphic designer developing the website and designing apparel.

Later, I was promoted to Retail Operations Manager, where I collaborated with vendors and our distribution company, High Output Sports, to lead a small team and oversee shipments. I continued my graphic design duties, combining retail and creative skills. This role gave me a well-rounded understanding of retail and customer service across storefronts and distribution.