RCG Group – ESG Report 2024 Design
RCG Group engaged me to design their 2024 ESG (Environmental, Social, and Governance) Report, an essential document that communicates the company’s sustainability efforts, ethical commitments, and governance practices to stakeholders.
Design Approach
The creative direction focused on maintaining a clean, minimalist aesthetic that aligns with RCG’s core brand identity. A restrained color palette, modern typography, and spacious layouts were used to enhance readability and reflect a sense of professionalism and clarity.
To tie the content back to the natural world, I incorporated lush, full-bleed nature photography throughout the report. These visuals forests, coastlines, and plant life, helped reinforce the environmental focus of the content, adding emotional depth and visual interest while maintaining a cohesive tone across all pages.
Custom Infographics & Data Visualization
One of the key design challenges was presenting RCG’s performance data in a way that was both engaging and easy to understand. I created a series of custom infographics specifically tailored to showcase the company’s key ESG performance indicators.
These graphics translated complex data sets such as carbon footprint reductions, diversity metrics, and community impact initiatives into clear, visually compelling visuals. By combining icons, charts, and branded graphic elements, the infographics not only supported the narrative but made the information more accessible to a broad audience, from stakeholders to the general public.
The result is a visually engaging, informative report that balances brand consistency with environmental storytelling effectively supporting RCG’s mission and message.
