Perfect Skin
Perfect Skin Clinics is a physician led clinic that provides a full service approach to the treatment of common skin conditions such as acne, rosacea, pigmentation and skin lesions. By combining medical management, skin care treatments and energy based devices, we are able to deliver unparalleled results and patient care. We are aiming to expand the delivery of our servicesto support our growing patient base and to become a national leader in the treatment of skin of color, acne, rosacea and pigmentation.
BRANDING PRODUCTION DESIGN CREATIVE DIRECTION PBLICATION DESIGN
2025
I was engaged by the partners behind Shine MD to help translate their proven clinical model into a scalable, franchisable brand, one that could clearly communicate medical credibility, inclusivity, and a national vision for growth. My role centered on developing a visually cohesive system that could introduce the Perfect Skin Clinics concept to prospective partners and investors.
I led the full creative direction for a print-ready franchise pitch deck, designing a visual narrative that blends clinical clarity with elevated beauty aesthetics. The deck establishes the brand’s positioning, outlines the franchisable business model, and uses a clean, modern visual language to convey medical rigor, evidence-based care, and accessibility for diverse skin tones.
Beyond the deck, I developed a comprehensive brand identity system, including Core visual language, stationery suite, in-clinic touchpoints, retail + experience assets, hospitality elements
This work established a complete, scalable brand ecosystem built for national rollout, ensuring every visual element, from pitch materials to patient-facing touchpoints, reflects the same standard of trust, inclusivity, and clinical excellence at the heart of the Perfect Skin Clinics model.
